Tourism

The total number of international tourist arrivals to Viet Nam in the first six months of 2025 is estimated at 10,664,608, an increase of 20.7% compared to the same period in 2024. Domestic tourism is estimated at 77.5 million arrivals. Total revenue from tourism is estimated at 518 trillion VND.

With the goal of developing tourism ecosystem in a smart manner, Ninh Binh province’s tourism sector has stepped up the application of digital technology and artificial intelligence to improve visitors’ experiences and connect tourism value chain.

Since January 2025, Ninh Binh has hosted six marathons, pulling in thousands of runners from Vietnam and abroad.

Amid complicated developments of storm No.3 (Wipha), Ninh Binh’s tourist sites and destinations have urgently deployed plans to ensure safety for visitors and residents, including temporarily halting waterway tours from 9.30 am on July 21.

The tourism industry welcomed nearly 10.7 million international visitors in the first half of the year, reaching about 49% of the target for the whole year of 2025.

This is the 9th world heritage of Vietnam and the second inter-provincial world heritage, after Ha Long Bay - Cat Ba Archipelago in Quang Ninh province and Hai Phong city.

The northern province of Ninh Binh served around 14 million tourists in the first sĩ months of this year, earning 12.71 trillion VND (559 million USD) in revenue.

The mergence of Ninh Binh, Nam Dinh and Ha Nam provinces has offered new Ninh Binh a “golden” chance to make breakthrough and affirm its position as a new growth pole of tourism in the North in particular and in Vietnam in general.

On July 9 in Ha Noi, the Tourism Information Centre (under the Viet Nam National Authority of Tourism) will officially launch a travel video contest on YouTube Shorts in collaboration with YouTube and MCV Group, under the theme “Viet Nam: Travel to Love!”.Ha Long Bay, a heritage site attracting tourists in Quang Ninh. (Photo: Vietnam Tourism)

Localities like Ha Nam, Nam Dinh, and Ninh Binh, when reorganised, could form a new growth pole, leveraging their combined potential in ecological, historical, and spiritual tourism.Tam Coc - Bich Dong tourist area.

With 81 national relics, three special national sites and five national treasures along with nearly 400 intangible cultural heritages, the province is focusing on film, performing arts, and heritage-based tourism.Thai Vi temple festival 2025.

After being badly-hit by the Covid-19 pandemic, Ninh Binh’s tourism sector is enjoying strong recovery with impressive revenue growth, from 682 billion VND to 10 trillion VND in 2025, thus contributing to affirm its position as an attractive destination in the Northern region.Ninh Binh Tourism Week 2025 themed “The Golden Colour of Tam Coc – Trang An” has attracted a huge number of domestic and foreign visitors.

With the unique concept of travelling the country through traditional music, the album takes listeners on a journey across Vietnam’s beautiful landscapes, immersing them in vibrant traditional festivals, retelling heroic tales of the nation’s history, showcasing local specialties, and reflecting the spirit and love of the modern Vietnamese people.Forestival 2025 witnessed a spontaneous and captivating dialogue with Xam singing, a valuable cultural heritage of Ninh Binh, interwoven with modern musical styles such as rap, rock, and ballad.

In the first five months of 2025, the northern province of Ninh Binh welcomed 938 thousands international visitors, marking a 53.7% increase compared to the same period in 2024.  Foreign visitors experienced traditional craft at Tam Coc tourism week.

Viet Nam is embarking on an unprecedented administrative restructuring, with the number of provinces and cities set to be reduced by nearly half. This is not only a major step forward in institutional reform but also presents a golden opportunity to reshape the national tourism map towards stronger regional integration, sustainable development, and heightened competitiveness.Tourists visiting the Citadel of Quang Tri.

Thanks to its natural landscapes, cultural identity and increasingly convenient travel connections, Viet Nam has made it into the top five most searched destinations by European tourists for summer 2025. Cities such as Da Nang, Ho Chi Minh City and Ha Noi have become top choices for international visitors to the S-shaped country.A tourist visits the incense-making village of Quang Phu Cau, Ung Hoa District, Ha Noi. (Photo: GIANG NAM)

Ninh Binh Tourism Week 2025 has attracted approximately 485,000 visitors, marking a sharp increase of 70% over the same period in 2024.Tourists visit Tam Coc area.

The Ninh Binh provincial People’s Committee held a ceremony on May 23 afternoon to kick off the Ninh Binh Tourism Week 2025 in Tam Coc - Bich Dong tourist area.A special art programme at the opening ceremony.

The enormous “Carp Leaping Over the Dragon Gate” artwork is gradually taking shape on the rice fields of Tam Coc (located in Ninh Hai Commune, Hoa Lu City, Ninh Binh Province), drawing large crowds of visitors who come to witness and admire it. The Tam Coc rice fields in Ninh Binh are currently attracting great interest from tourists.