Tourism effectiveness should be measured not only by visitor numbers and revenue, but also by spending, length of stay, repeat visits, job quality, visitor satisfaction and environmental carrying capacity, said experts.
Tourism effectiveness should be measured not only by visitor numbers and revenue, but also by spending, length of stay, repeat visits, job quality, visitor satisfaction and environmental carrying capacity, said experts.
Vietnam's tourism industry served an estimated 6.5 million tourists during the five-day National Day holiday from August 29 to September 2, up 18.1% year-on-year.
The Ninh Binh Department of Tourism reported that the northern province hosted nearly 780,000 visitors during the holiday, generating an estimated 1 trillion VND in revenue.
Flower seasons following one another throughout the year are becoming a valuable tourism resource for the northern province of Ninh Binh.
Resolution 26-NQ/TW is seen as an important milestone, opening up new orientations and development opportunities for Vietnam’s tourism sector.
Red national flags line streets across Vietnam, historical sites welcome large numbers of visitors, and a wide range of cultural and artistic activities create a special atmosphere during the National Day holiday. If properly developed, these elements could become distinctive tourism products for international visitors.
Ninh Binh’s Department of Tourism said on August 23 that several tourist sites and attractions across the province have temporarily suspended or restricted certain activities amid the impact of Storm No. 4 and ongoing heavy rains and flooding, in a move to ensure the safety of visitors and workers.
In August alone, Ninh Binh province welcomed over 983,000 holidaymakers and earned nearly 1,2 trillion VND in revenue, up 29.81% and 26.03%, respectively the Department of Tourism reported.
Travel companies are focusing on short two- to four-day trips, flexible packages and experience-driven itineraries, with beach destinations, highland retreats and cultural attractions among the top choices.
The Cultural Diplomacy Strategy to 2030, with a vision to 2045, has set the goal for Viet Nam to strive to develop at least 10 cultural tourism and heritage destinations into national brands with global competitiveness and international recognition during the 2026-2030 period.
The northern province of Ninh Binh is gearing up for a surge in visitors during this year’s five-day National Day holiday, from August 29 to September 2. As the final extended holiday of the year, the break is expected to draw large crowds to the province, prompting tourism sites, accommodation providers and restaurants to step up preparations to ensure a smooth and memorable experience for visitors.
As autumn arrives, Ninh Binh seems to slip into a new guise - gentle and graceful, yet still imbued with the quiet, contemplative character of a former imperial capital steeped in more than a thousand years of history.
Ninh Binh has emerged as one of Vietnam’s fastest-growing tourism destinations. In the first seven months this year, the locality welcomed an estimated 18.7 million visitors, up 23.34% year-on-year, including more than 16.7 million domestic and over 2 million international arrivals.
Under Resolution No. 47/NQ-HDND dated December 8, 2025, on the province's 2026 socio-economic development plan, Ninh Binh aims to welcome 20 million visitors this year, including three million international arrivals, while generating 20 trillion VND (760 million USD) in tourism revenue.
Serving as a bridge for high-level dialogue, the Meet Global MICE Congress (MGMC) convenes businesses and associations, event organisers, travel agencies, MICE service providers, tourism authorities, and leading experts from the BRICS bloc and Global South nations.
Recognised as the first mixed World Heritage Site in Vietnam and Southeast Asia, the Trang An Landscape Complex in Ninh Binh province is renowned not only for its breathtaking karst scenery but also for its exceptional biodiversity. Shaped by millions of years of geological evolution, the limestone landscape has created a unique mosaic of habitats that provides sanctuary for hundreds of rare and endemic plant and animal species.
Vu The Binh, Chairman of the Vietnam Tourism Association (VITA), said provinces should strengthen regional cooperation by developing integrated tourism routes linking Hanoi, Quang Ninh, Hai Phong, Ninh Binh and neighbouring localities such as Hung Yen and Bac Ninh. Such cooperation would create complementary tourism products instead of isolated competition.
Ninh Binh’s tourism sector continued to enjoy positive growth in July and in the first seven months of 2026 with a year-on-year increase of over 20% in both number of tourist arrivals and revenue, thus creating momentum for the province to fulfill its yearly target.
Cuc Phuong National park has kicked off a large-scale wildlife rewilding push in its core zone, the first move in a long-term nature restoration strategy, with full technical backing from Save Vietnam’s Wildlife (SVW).
The Vietnam Tourism Association (VITA) and the Ninh Binh Provincial People's Committee jointly organised the VITA AWARDS 2026 Ceremony in Ninh Binh province on July 9 to honour localities, organisations, businesses, destinations, and exemplary tourism development models that have made significant contributions to the development of Vietnam's tourism industry.
