Tourism

As Vietnam enters a new phase of development, tourism is poised for a breakthrough that can reaffirm its role as a key engine of economic growth. In this context, refining the policy framework and fostering an open, modern development environment have become essential prerequisites for accelerating momentum and unlocking the sector’s full potential.

Ninh Binh is estimated to welcome about 1.36 million travellers during the six-day Lunar New Year (Tet) holiday from February 14 19, according to the prpvincial Department of Tourism

In its future development strategy, Ninh Binh identifies tourism and cultural industries as spearhead economic sectors, aiming to develop them in a green, creative, and sustainable manner.

Vietnamese consumers are demonstrating greater purposefulness, whether seeking cooler domestic escapes like Da Lat or showing rising curiosity toward international options like India and Japan, to make the most of their limited holiday time.

Ninh Binh’s Department of Tourism and Xuan Truong Construction Enterprise have organised a familiarisation tour of Dan Kinh Thien (Heaven Worship Altar) Thung Ui, a tourism site in Tay Hoa Lu ward where King Dinh Tien Hoang conducted heaven worship rituals more than 1,000 years ago.

Within the framework of the ASEAN Tourism Forum 2026 recently held in the Philippines, the ASEAN Tourism Awards honoured 25 localities and units of Vietnam in four major award categories, including Hoa Lu Tourist City in Ninh Binh province.

The Kinh Thien Altar in Trang An (located in Tay Hoa Lu ward, Ninh Binh province), where King Dinh Tien Hoang performed the ritual of offering sacrifices to Heaven more than 1,000 years ago, has recently been restored

Around three weeks ahead of Tet, the domestic travel market has become noticeably more vibrant. Data from online searches and social media platforms point to a sharp rise in interest, particularly in destinations offering pleasant weather, well-developed tourism infrastructure and family-friendly appeal.

According to the Vietnam National Authority of Tourism, this growth cements the country’s position in the global top-tier of tourism recovery and expansion.

Ninh Binh is steadfastly pursuing its goal of becoming a centrally-governed city, a "millennium heritage city," where high-quality tourism, green urban development, and heritage values become the driving force.

In 2025, the management of accommodation establishments in Ninh Binh province was carried out synchronically and seriously, thus helping to improve the quality of services and guarantee a tourism business climate that is civilised and in line with regulations.

Vice Chairman of the Ninh Binh provincial People’s Committee Nguyen Cao Son on January 20 worked with a delegation of the Republic of Korea (RoK)’s Jina Architecture and Urban Design (JAUD) and China’s Biran CG Environmental Services Company who came to seek investment opportunities in urban planning, waste and sewage treatment in the province.

In recent years, night-time tourism in Ninh Binh province has been developing rapidly, aiming to enhance visitor experiences, encourage longer stays, and increase tourism revenue.

In 2025, Ninh Binh is estimated to welcome more than 19.4 million visitors, including nearly 2.2 million international visitors. Revenue reached 21.27 trillion VND, exceeding the plan, making a significant contribution to promoting economic growth and enhancing the local image.

Ninh Binh province is developing a roadmap to include Tam Chuc - Van Long complex in the tentative list and to prepare a dossier for submission to UNESCO as a world heritage site.

In the chilly final months of the year, the northern province of Ninh Binh enjoys cold weather, causing the common reeds to bloom in the blanket of white, creating a romantic landscape

The Bright Park entertainment complex, which is located in Nguyen Uy ward of Ninh Binh province, was officially inaugurated and put into operation on January 10.

Looking ahead to 2026, the tourism sector targets about 25 million international arrivals, 150 million domestic holidaymakers and total revenue of around 1.12 quadrillion VND (approximately 43 billion USD), reflecting its ambition to develop tourism into a spearhead economic sector in line with the Government's goals.

Ninh Binh served more than 19.42 million visitors in 2025, underscoring the northern province’s effective development strategy and reinforcing its ambition to elevate itself to an internationally recognised destination.