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Within the framework of the Vietnam International Tourism Fair - VITM 2026, a tourism promotion conference titled "Hung Yen - Ninh Binh - Ca Mau: Connecting Heritage - Spreading Identity" was held to promote linkages and develop tourism in the three provinces effectively and sustainably.
Mentioning Ninh Binh, visitors often think of Trang An, Tam Coc, or Hang Mua with their majestic natural beauty during the day. However, as sun sets, the province reveals a distinctive charm of its own, attracting visitors to stroll, relax, and experience a slower pace of life.
Renewing tourism products, reviving night tourism, shifting from quantity to quality are new directions for Ninh Binh’s tourism sector.
Despite global tourism headwinds linked to geopolitical conflicts, transport disruptions and surging travel expenses, Vietnam’s tourism sector has sustained strong growth, underscoring the destination’s resilience and rising international profile.
Vietnam has in recent years undergone a notable transformation in its tourism development strategy, placing a strong emphasis on nature-based and eco-tourism. This shift is not merely aligned with global trends, but represents a necessary step towards safeguarding valuable natural resources, while appealing to a growing segment of environmentally conscious travellers.
The northern province of Ninh Binh welcomed nearly ten million visitors in the first quarter of 2026 and earned over 10 trillion VND (435 million USD) from tourism activities.
The Ninh Binh Provincial People's Committee has just issued a plan to organise the Ninh Binh Tourism Week 2026 with the theme "Ninh Binh - A Journey of Heritage Through the Ages".
The Ninh Binh Provincial Party Committee on January 30 issued Resolution No. 07-NQ/TU on the strategy for developing the cultural and tourism industry until 2030, with a vision to 2045. In accordance with Resolution 07-NQ/TU, the strategy aims to develop the cultural and tourism industry of Ninh Binh province into a key economic cluster, shifting from single-sector to multi-sector development, linking innovation with heritage preservation, and building Ninh Binh into a UNESCO-recognised global creative city by 2045.
This year, the artwork on Tam Coc rice field will present a completely new design with the theme "Two Horses Bring Successes" - a symbol rich in cultural significance, expressing aspirations for success, prosperity, and good things in the new year.
Key highlights include a showcase of Gia Lai’s culinary arts, a pickleball tournament, an investment promotion conference, a tourism economic development forum, and cooperation signing events with four southern provinces of Laos and three northeastern localities of Cambodia.
A local official described the upcoming Hung Kings Commemoration Day - Hung Kings Temple Festival and Culture and Tourism Week as a golden opportunity to spotlight Phu Tho’s profound cultural legacy, elevate its appeal as a destination of note, and cast its timeless image across broader horizons.
Under the Cuc Phuong Rewilding Action Plan 2026 - 2035, with a vision to 2050, the initiative aims to transform the park into a natural gene bank capable of supplying wildlife populations to other protected areas nationwide.
According to the Viet Nam National Authority of Tourism, the Condé Nast Traveler has recently honoured Viet Nam as one of the 28 most beautiful countries in the world. The magazine praised the S-shaped country as a paradise for nature lovers and those who enjoy outdoor experiences.
Ninh Binh province will focus on planning the coastal tourism space, building infrastructure, and forming 2-3 strong branded coastal tourism areas under its coastal tourism development plan for the 2026-2030 period.
The Ninh Binh Provincial People's Committee has just issued a decision approving the Ecotourism, Resort, and Recreation Project at Xuan Thuy National Park for the 2026 2030 period.
The world’s leading digital travel platform Booking.com has recently announced “The Top Friendliest Destinations in the World” within the framework of the 14th Traveller Review Awards 2026.
Themed “Hoa Ban Khat vong Dien Bien,” the festival was a highlight of the Dien Bien Culture and Tourism Week running from March 6 12. The annual event celebrated the beauty of the iconic Ban flower and promoted the culture, history and tourism potential of the Northwestern region.
Ninh Binh province welcomed over 4.07 million holidaymakers and earned nearly 4.37 trillion VND (192 million USD) in revenue, posting year-on-year increases of 13.52% and 20.12%, respectively.
As Vietnam enters a new phase of development, tourism is poised for a breakthrough that can reaffirm its role as a key engine of economic growth. In this context, refining the policy framework and fostering an open, modern development environment have become essential prerequisites for accelerating momentum and unlocking the sector’s full potential.
Ninh Binh is estimated to welcome about 1.36 million travellers during the six-day Lunar New Year (Tet) holiday from February 14 19, according to the prpvincial Department of Tourism
The “One Commune One Product” (OCOP) programme, together with rural tourism, is breathing new life into Viet Nam’s countryside.
In its future development strategy, Ninh Binh identifies tourism and cultural industries as spearhead economic sectors, aiming to develop them in a green, creative, and sustainable manner.
Vietnamese consumers are demonstrating greater purposefulness, whether seeking cooler domestic escapes like Da Lat or showing rising curiosity toward international options like India and Japan, to make the most of their limited holiday time.
The Ninh Binh Provincial People's Committee has issued an official dispatch to departments, agencies, and localities to ensure security and safety for tourism activities before, during, and after the Lunar New Year (Tet) of the Horse 2026, helping to promote Ninh Binh's image as a civilised, safe, attractive, and high-quality tourist destination for domestic and international visitors.
Ninh Binh’s Department of Tourism and Xuan Truong Construction Enterprise have organised a familiarisation tour of Dan Kinh Thien (Heaven Worship Altar) Thung Ui, a tourism site in Tay Hoa Lu ward where King Dinh Tien Hoang conducted heaven worship rituals more than 1,000 years ago.
