Many businesses, destinations of Ninh Binh honoured at VITA AWARDS 2026 Ceremony

Attending the ceremony were Tran Song Tung, Standing Vice Chairman of the Provincial People's Committee; Pham Van Thuy, Deputy Director of the Vietnam National Authority of Tourism; Bui Van Manh, Director of the Ninh Binh Provincial Department of Tourism; and Cao Thi Ngoc Lan, Standing Vice President of the Vietnam Tourism Association.

At the ceremony, leaders of Ninh Binh province, the Vietnam National Authority of Tourism, and the Vietnam Tourism Association presented 106 awards in nine categories to localities, organisations, and tourism businesses from 20 provinces and cities nationwide.

They were recognised for breakthrough and innovative tourism policies in 2025, best tourism villages, leading destinations, top attractions and parks, standout new tourism products, top travel companies, and best-in-class lodging and dining, among others.

Ninh Binh province had many organisations, businesses, and destinations honored, including Trang An Eco-tourism Area, Thung Nham Eco-tourism Area, Van Long Eco-tourism Area, Tam Chuc Tourist Area, Bai Dinh Tourist Area, Tam Coc-Bich Dong Tourist Area, Legend Ninh Binh Hotel, and Emeralda Ninh Binh Resort.

Speaking at the ceremony, VITA Standing Vice President Cao Thi Ngoc Lan said the 2026 awards debut a new framework designed to deliver a prestigious, objective and transparent seal of approval. It aims to celebrate excellence, sharpen destination branding, fuel innovation, speed up digital transformation and green transition, advance responsible tourism, and lift the competitiveness of Vietnam’s tourism industry in the new period.

Future editions will draw on feedback from localities and businesses to make evaluation criteria, selection process and overall setup more professional, open and transparent, she said. A bigger push will link recognition to networking, consulting and business support, while shining a spotlight on the industry’s core values going forward: green, digital, innovative, distinctive, quality and responsible.

Director of the provincial Department of Tourism Bui Van Manh reaffirmed Ninh Binh's commitment to partnering with the business community, improving the business climate, developing integrated infrastructure, accelerating administrative reform, driving digital transformation and green transition, building a highly skilled tourism workforce, diversifying products, fostering regional connectivity and expanding global cooperation. The goal is to establish Ninh Binh as one of the leading tourism destinations in Vietnam and the region.

Deputy Director of the Vietnam National Authority of Tourism Pham Van Thuy noted that Vietnam has emerged as a safe and stable getaway with a rich mix of products, backed by an increasingly open and smart visa policy. The sector is riding those tailwinds to capture more market share and raise service quality.

Momentum remains strong, setting the stage to welcome 25 million foreign visitors this year. Tourism is expected to be a key driver in hitting the country’s double-digit economic growth target, he added./.