Spring Fair 2026 must become national consumer festival: PM
Ministries, agencies, units, and localities must proactively renew their mindset, shifting from merely “displaying goods” to “spreading values.” They were encouraged to use more digital tools for supply-demand matching and market regional specialties and One Commune One Product (OCOP) items to draw Vietnamese brands nearer to international friends. At the same time, they should actively hold distinctive cultural, musical, and experiential exchanges that infuse energy and deliver real value to attendees.



























