Viet Nam approves strategy to promote national image abroad

The strategy aims to promote Viet Nam’s image abroad in a proactive, comprehensive, unified, and effective manner; thereby enhancing international awareness, goodwill, and trust towards the country, its people, culture, and developmental achievements.

Through this, it contributes to affirming Viet Nam’s position, prestige, identity, and national competitiveness in the region and the wider world.

The strategy sets the goal of positioning Viet Nam as a leading Asian nation with a strong brand and image; striving to rank among the Top 3 ASEAN countries and Top 30 globally in the National Soft Power Index by 2045.

It envisions Viet Nam as an attractive destination for tourism, investment, innovation, and international cultural exchange. Targets include welcoming around 70 million international visitors annually and effectively attracting high-quality foreign direct investment (FDI), contributing to the goal of building Viet Nam into a developed, high-income nation by 2045.

The strategy emphasises the need for a strong renewal of mindset and high unity in awareness and action regarding the role of communications in promoting Viet Nam’s image abroad.

A key new aspect is the requirement to develop content and communication messages. This includes identifying the main pillars that shape Viet Nam’s image, building a system of focal communication messages, and popularising “Viet Nam Stories” featuring role models, figures, events, initiatives, and exemplary products across various fields.

The strategy also seeks to enhance inter-sectoral and inter-level coordination while mobilising social resources. It sets out mechanisms for monitoring, evaluation, and flexible adjustment to ensure effectiveness.