Positioning Trang An world heritage brand
Trang An, a symbol of harmony between conservation and development, is emerging as a global heritage brand, asserting Ninh Bình’s position on the international tourism map.
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Trang An, a symbol of harmony between conservation and development, is emerging as a global heritage brand, asserting Ninh Bình’s position on the international tourism map.
With the theme “Hue - Ancient Capital, New Opportunity,” Visit Vietnam Year 2025 aims to strengthen tourism linkages between Hue and other cities and provinces nationwide, while enhancing the image, position, and brand of Vietnamese tourism in general and that of the central city in particular. The programme will feature four main seasonal activity groups representing spring, summer, autumn, and winter, encompassing over 170 national and provincial-level events.A performance at the opening ceremony of Visit Vietnam Year 2025 in Hue on March 25 evening (Photo: VNA)
The economic valuation of the Trang An World Heritage Site represents a breakthrough in heritage research, aiming to determine the brand value of this heritage through direct and indirect economic contributions.Trang An Scenic landscape complex.
The cultural and natural resources of the ancient capital and heritage area of Hoa Lu - Trang An need to be awakened and developed, leveraging their strengths to highlight the image of the country and its people. This will help the tourism brand of Ninh Binh Province grow and thrive even further.Tourist boat dock at Trang An.