Of the total, 2.5 million were domestic travellers while more than 274,000 were international arrivals. In particular, the tourism sector earned an estimated of over 4.2 trillion VND (184 million USD) in revenue, a year-on-year rise of 205%.
By May, 3rd, 2026, the tourism sector hosted more than 14.3 million travellers, generating almost 15.7 trillion VND (691 million USD) in revenue.
A notable highlight was the launching of some tourism produtcts. The opening ceremony of Sea tourism season 2026 in Hai Thinh beach with various activities such as: Stilt walking performance, a kite-flying festival, OCOP tourism products; seafood cuisine festival…have drawed a large number of visitors.
Thank for providing new services, traditional hotspots maintain their attractiviness to visitors, Trang An ecological site welcomed 105,500 holidaymakers); Bai Binh pagoda Thung Ui Valley served nearly 55,000 guests; Sun Urban city’s water Park received 52,182 guests; Thung Nham Ecotourism site welcomed nearly 50,000 arrivals…
The average room occupancy is at about over 75% and exceeding 90% in several major tourism hubs and coastal destinations.
To better serve visitors, the Department of Tourrism issued directives to strengthen management, ensure safety, improve service quality, and control prices.
Local authorities also introduced measures to stimulate demand, develop new tourism products, and ensure a safe and friendly environment.