Tours of craft villages have attracted an increasing number of visitors as they help them to experience production activities and traditional culture, and buy typical products. This is seen as a big opportunity for local traditional craft villages to make the best of their potential in combination with developing tourism, thereby increasing economic efficiency.
Bo Bat pottery making village in Yen Thanh commune of Yen Mo district has been famous for its fine and quality products. Its products were honoured as typical industrial and agricultural products of Vietnam, and rated as four- star OCOP products.
The brand name of Bo Bat pottery has been affirmed while its markets has been expanded. These are seen as favourable conditions to develop Bo Bat craft village in association with tourism.
The combination has not only helped preserve and introduce traditional cultural identities but also diversify tourism products, thereby keeping tourists to stay longer in Ninh Binh province.
A part from providing tours for visitors to experience t production activities in the Bo Bat pottery village, many souvenirs have been manufactured to serve the growing demand of tourists.
These souvenirs highlighting the outstanding cultural characteristics of the countryside and famous destinations such as Hoa Lu ancient capital, Trang An ecological tourism site and Tam Coc - Bich Dong tourism area have helped popularise the culture and history of Ninh Binh province.
With the determination to fully tap the value of the Bo Bat pottery village in combination with sustainable tourism development, in the past years, Ninh Binh has issued numerous policies and mechanisms to develop craft villages. It has focused on a project to restore and promote Man Bac relic site and Bo Bat pottery making as well as zone off an area for preserving historical relic sites.
At the same time, the province has paid heed to disseminating information, popularizing and introducing the Bo Bat pottery village with other culture heritages of Ninh Binh, thereby attracting more tourists.
Translated by Nguyen Thuy
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