Ninh Binh attracts foreign tourists with traditional Tet products

The signature Tam Coc-Bich Dong tourism area and Trang An eco-tourism site are inviting visitors to try making traditional Banh Chung (square glutinous rice cakes), practicing calligraphy, and learning about Bo Bat pottery, a famous craft in the region.

In Hoa Lu old quarter, a newly launched traditional Tet market allows both local residents and tourists to immerse themselves in the vibrant Tet atmosphere. Colorful stalls also offer local delicacies, and folk art activities, such as Chung Cake making, calligraphy, and traditional games.

Harry Bradley, a British tourist participating in Banh Chung making, shared that this was his first time experiencing Vietnam’s lively Tet atmosphere. He found it to be an enjoyable experience to engage in traditional games, and taste local specialties - an enriching way to connect with Vietnam's cultural heritage.

The “Zen-Medicine” programme at the Nguyen Saint Temple in Gia Vien district offers visitors the chance to harvest herbs and participate in various herbal processing activities.

The province is also set to host a series of cultural and artistic events during this time, including a New Year’s art programme in Hoa Lu city, a New Year’s Eve celebration.

In addition, major festivals such as the Bai Dinh Festival, Thai Vi Temple Festival, and Trang An Festival will take place.

To meet the growing demand, the Ninh Binh Tourism Association has encouraged businesses to upgrade existing products and introduce new experiences. Many businesses are offering promotions such as free admission and discounts on various products and services to attract tourists.

Bui Van Manh, Director of the Ninh Binh Department of Tourism, said the department is actively working with local businesses to promote tourism and prepare special gifts and programmes for visitors during the early days of the new year.

The Department of Tourism has assigned staff to key locations, including Trang An, Tam Coc, Bai Dinh pagoda, and Hoa Lu old quarter.

A dedicated hotline has been set up for visitor support, and the department is working closely with local authorities and tourism management boards to ensure safety, cleanliness, and high service standards at all tourist destinations.