Tourism Thứ tư, 25/10/2017 14:25

Ninh Binh exploits potential of MICE tourism

Home to numerous historical and cultural relic sites and breathtaking landscapes plus developed infrastructure and convenient transport system, Ninh Binh is seen to have huge potentials of MICE tourism.

International guests attend APEC Senior Financial Officials Meeting (SFOM) 2017 in Ninh Binh in May.
International guests attend APEC Senior Financial Officials Meeting (SFOM) 2017 in Ninh Binh in May.

To exploit the strengths of Ninh Binh tourism, travel agencies in the area has been focusing on MICE tourism (Meeting, incentives, conference and entertainment).

According to the Ninh Binh Tourism Association, MICE tourism can gain a turnover that is six-fold higher than other kinds of tourism as MICE delegations always consist of several hundreds of participants who tend to spend more than those on regular tours.

Ninh Binh has, in recent years, been emerged as a popular destination in the northern provinces for MICE tourists as its infrastructure and services have been upgraded considerably in order to receive MICE tourists.

As a result, Ninh Binh has been chosen to host such MICE events as the APEC Senior Financial Officials Meeting (SFOM) 2017, Vesak 2014, and other annual national science conference.

However, the great potentials have not been fully exploited yet.

A lack of luxury hotels and staff teams specialized in MICE tourism in travel agencies with good skills of foreign languages, and other skills are a few reasons to name.

In a bid to tap the potentials for MICE tourism in Ninh Binh, there should be close cooperation between hotels, travel agencies, event organizers to provide quality MICE tourism services, said Nguyen Khac Khoan from the provincial Department of Tourism.

He stressed that the province also needs to invest in a synchronized infrastructure, with open investment climate, as MICE travelers tend to seek opportunities to visit interesting sites.

The local authorities need to develop convenient services, tourism products, high quality commercial centers, especially international standard convention-exhibition centers Khoan added.

Translated by Nguyen Thuy

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