Ninh Binh Province's tourism sector launched a tourism promotion programme on October 15, attracting over 200 travel businesses, press agencies and management unites from 13 provinces and cities around the country.
The programme aims to respond to the second tourism stimulation programme themed "Safe and attractive Vietnam" of the Ministry of Culture, Sports and Tourism.
COVID-19 pandemic has heavily affected Ninh Binh's provincial tourism activities, causing a serious decrease of the number of visitors.
In the first ten months of this year, the number of tourists to Ninh Binh reached 2.1 million, a year-on-year decline of 68%; meanwhile, the province's revenue was just over VND1.180 trillion (down 61% from the same period last year).
Ninh Binh's tourism trend has witnessed many changes, from mass tourism to ecological and safe tourism with the increase of cultural factors based on its typical products that are imbued with the local cultural identities.
During the last months, the northern localities will focus on enhance the linkage to create different and diverse products so that visitors will have the chance to enjoy unique cultural features and cuisine.
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